October 10, 2009

Creating Top Down Support for Sustainable Design

Apple has just released its annual corporate carbon emissions for the first time, but unlike other companies who publish this data, Apple has included the amount of energy used to power their products. The company says the amount of energy used when consumers use their products accounts for 53% of the company's total 10.2 millions tons of carbon emissions annually.

Since more than half of Apple's carbon footprint is from the use phase of their products, the complete product development team (design, sourcing, merchants, marketing, etc.) has the ability to positively change the way a company reports its carbon emissions by designing less energy hungry products. This will bringing greater impact and visibility to the product development process, ultimately creating more top down pressure to design successful sustainable innovations into each new product.

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